Tag Archives: shopper engagement

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
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in-store personalization

We all know the role merchandising plays in enhancing the in-store experience of customers in retail. But it's one thing enhancing the customer-shopping experience. The merchandising strategies in place should end up driving the overall sales performance in the store considerably.   Visual Merchandising involves everything that the store uses to attract and lure customers,
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Love is in the air and retailers across the globe sense an opportunity to make a mark. Historically, Valentines Day, has turned out to be quite productive for retailers. This year too they will be hoping for something alike. Let's have a look at what's in store for them in 2017.   Trend Analysis and
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valentines day retail

Beacons are here to make the information sharing process more enriching, contextually relevant and real-time. Retailers can use these newest tools to provide customers …

Customer Engagement with Beacons