Tag Archives: market basket analysis

Retailers have already shifted to a customer-centric approach of marketing. The product-centric approach is no more viable. This is because of the rising expectations of the consumers of their retailers. Consumers want retailers to anticipate what they want and would like them to communicate the offering in the most pertinent way possible. In this case,
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connected retail

The brick-and-mortal retail businesses are increasingly applying the essential attributes of advanced analytics …

Advanced Analytics for Retail