As brands and retailers continue to resort to omnichannel retailing, the challenge of providing a seamless experience across both the digital and the physical sphere is intensifying. Often, brands today kind of neglect the all-important channel that amalgamates the two worlds – Brick-and-mortar stores. Brands are losing out on an immense opportunity of expediting sales.
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It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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Brick-and-Mortar retail has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce has been a huge hit, and credit needs to go to the exceedingly customized and personalized marketing strategies that customers have been subjected to on a consistent basis. Brick-and-Mortar stores certainly need to
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You have a large Retail store, a Brick-and-Mortar one, with a plethora of products to sell. From fresh vegetables, fruits, grocery items, kitchen utensils, baby products, toiletries, beauty products for women, books and DVDs, and what not! Though you have every product for your customers under one roof, sales figures are not that impressive. You
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Traditional physical stores are finally getting the required technology boost to meet the changing demands of modern-day smartphone using customers. Even when tech-savvy shoppers are looking for products in a physical store, on-the-fly data is extremely significant for pampering your buyers with a custom shopping experience. Customers need to know exactly what personalized retail offers
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