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Monthly Archives: March 2017

We all know how the concept of retail marketing has evolved over the years. Time and again, retailers have had to adjust in the way they have marketed to their customers. This is due to changing market trends and customer demands. Frequent shifts in customer behavior has made it difficult for retailers to attain customer
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social influencer marketing

Customer Service has and will always be an integral part of retail operations. Sadly, retailers have kind of forgotten this in recent times. In the quest for maximizing sales and enhancing the in-store experience of the customers, retailers have provided a lot of emphasis on latest in-store technologies. Although technology saves customers a lot of
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customer service in retail

The Internet of things in retail has already played a massive role and will continue to do so in the years to come. With the increasing dependency of retailers on internet technology and the growing demands of the modern-day customers for both – an enhanced in-store experience and omnichannel experience, internet of things in retail
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Internet of things in Retail

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
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location-based marketing

The Global CPG environment scenario has changed quite a bit. Different countries are witnessing unique trends depending on a variety of factors. A trend of slow consumer spending is associated in developed markets such as in the US and Europe. The main reasons include the fall in birth rates and stagnant wages for a quite
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cpg marketing

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
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in-store personalization